CNBC: Innovate or Die
The Business Of Innovation Just a head’s up to watch CNBC‘s five-part series, The Business of Innovation hosted by the easy-on-the-eyes Maria Bartiromo. The program attracted tons of excellent...
View ArticleWachovia Speaks Up At The Right Time
Wachovia‘s CEO Bob Steel is LT Public Relations’ new hero (or maybe it’s Wachovia’s public relations department). Why? On a day of horrific financial news (e.g. Merrill Lynch takeover, Lehman Brothers...
View ArticlePeople. Process. Product. The Engine of LTPR
“We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis,...
View ArticlePeople. Process. Product. The Engine of LTPR Pt. II
“PR is a process, not a destination” – Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.” As a business owner, I glean countless tips and strategies from...
View ArticlePeople. Process. Product. The Engine of LTPR Pt. III
Part 3 of a three-part series. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Three weeks ago CNBC aired...
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